Big Tasty
Fall in love again!
Overview
To grow burger leadership by giving people variations of their favourite burger, the BIG TASTY.
The Challenge
To reignite the love for the Big Tasty with new flavours. With so many choices available, from local artisanal creations to international chains, standing out is harder than ever. Consumers are constantly chasing the next big thing, making it difficult for even well-loved classics to maintain their place.
The Solution
The solution lies in tapping into the playful spirit of summer — a season that brings out our inner child and our craving for bold, exciting flavours. Some like it hot, some like it spicy, but everyone longs for something that feels both fun and familiar. By blending the nostalgia of simpler times with the thrill of new summer-inspired tastes, we created a Big Tasty experience that’s both relatable and irresistible for Maltese burger lovers.
Visually, we brought this to life by placing adults in tiny kids’ cars — a humorous twist that not only highlights the oversized, satisfying nature of the Big Tasty but also brings a smile, reinforcing the joyful, larger-than-life appeal of the burger.
