Accessibility Campaign
Overview
Brown’s is Malta’s leading pharmacy, offering a widerange of health, wellness, and beauty products and services. With 29 locations across the island, Brown’s is always ‘near you’ and highly accessible, positioned as the go-to destination for all things health and wellness.
The Challenge
Developing a modular, monthly campaign that ties Browns’ accessibility message to a hero product or service – while maintaining a consistent look and tone. Although Browns’ 29 locations already make it physically accessible, the challenge was to visually and emotionally communicate that sense of proximity in a way that feels personal, relevant, and truly connected to the needs of the community.
The Solution
A universally recognised location pin icon was prominently featured across all visuals to reinforce the message that Browns is always ‘near you’. Each month, this icon was paired with a specific theme; such as Allergies, Vitamin C, or Food Intolerance – allowing us to spotlight relevant products and services offered by Browns while maintaining a consistent, recognisable brand element.
