Colour My Run is an annual event in Malta and internationally. We were tasked to re-imagine the brand as it was under new management as well invigorate the Maltese population to join in.
Convention and the competition focus on the colour only but we wanted to surprise people with a blank canvas.
The ‘It starts in white’ concept ties in the brand with the actual fundamentals of the run and encourages people to express themselves and their creativity.
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