Some products aren’t just products, they’re legends that never die. For the Corolla Comeback we used the most iconic local song for Malta’s favourite car. A song that like the Toyota Corolla is 50 years old, yet even the youngest are familiar with. Lyrics from the song were used as the main headlines for the launch campaign. The outdoor and instore media were consolidated by an activation using local artists inc. The Travellers, on a road trip around the islands, singing the song Xemx.
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