McFlurry Bacon
April Fools' Product Launch
Overview
Insight: People enjoy the mix of salty and sweet, love ice cream and bacon, and thrive on a good controversy.
Cultural context: The Maltese have a strong appetite for unique and unconventional food combinations. Local pastizzi shops often introduce limited-edition, quirky flavors that create a buzz, with people eagerly lining up to try them.
The Challenge
The annual April Fools’ posts across businesses had become cliché—lots of talk, but little action. Creative products that live only on your favourite social media channel. We aimed to disrupt that.
The Solution
An April Fools’ joke that isn’t a joke—one day only, making an unbelievable product a reality. The McFlurry Bacon was available in McDonald’s store on April Fools’ Day. On the Menu and ready for purchase.
And the media went Bacon!
https://www.tiktok.com/@maltadaily.mt/video/7352902759101812000
