The McDonald’s Saver Plus menu is a low-cost, high-impact meal menu that fits the needs of a younger, millennial audience for McDonald’s.
The idea was to advertise the product range without actually showing the product and engage the audience with the price point which is the main driver of the Saver Plus meal range.
The main concept was that ‘Spare Change Never Tasted So Good’ and ran across multiple channels with an emphasis on Social Media to drive the taste, price and quality of the menu.
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