Generally, real estate revolves around the ‘hard-sell’, a direct approach that directly targets clients who want to purchase, rent or sell property. With The Shoreline, a different approach was taken - the concept of luxury living was introduced. The spectacular location by the water’s edge gave way to the name ‘The Shoreline’, and the view inspired us to revolve the branding around the sea, bringing the water and waves to the focus of the client.
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