Hybrid is the future. But how many people really believe that and how could we convince them this is the case? We partnered with taxi provider eCabs to showcase just how far your money goes with a Toyota hybrid.
In a culture where ‘seeing is believing’ we helped people see the real fuel-saving potential of hybrid by asking them to only pay for the fuel consumption of a taxi ride.
People were shocked and Social engagement went through the roof for this innovative and provocative campaign.
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